Social Facilitation
Choice of Motor or Memory Task
There are two different experiment types used in the second stage of the social facilitation experimentation:
- Motor task: In our discussion of subordinate and
dominant responses to a situation, it was
suggested that the distinction between the two could be viewed as the difference
between acquisition and proficiency. This task will permit us to
assess the influence of independent variables on performance in terms of the
level of learning on the "rotary pursuit". On the table before the subject is a
12" turntable and a stylus (a pencil like pointer). The turntable spins at 30rpm
and has a dime-sized metal disc imbedded near its outer edge. The subject's task
is to make contact between the disc and the end of the stylus. The subject may
initiate a "trial" any time he wishes, and the number of revolutions that the
contact is maintained is automatically recorded. When on target, a light behind
the subject goes on. It goes off when contact is broken. During the first ten
trials the subject's performance is poor, but improving.
That is, time on the disc is increasing over trials. At about the fifteenth
trial and beyond, performance usually levels off.
- Memory task: Another expression of the
relationship between
dominant and subordinate responses is that the former can be termed high in habit
strength and the latter low in habit strength. Habit strength here refers to
nothing more complicated than the number of times a particular response has been
elicited by or is given to a particular stimulus or situation. Habit strength of
a response in a verbal (not necessarily spoken) task is relatively easy to define
and establish. The subject is seated before a TV monitor. A nonsense word,
IKTITAF, appears briefly on the screen. The subject is required to write the
word, or its approximation, on a card. This sequence is repeated some 15 times.
Randomly interspersed among the presentations of IKTITAF are 5 presentations of
the word AFWORBU. (The possible specific effects of such words are controlled
for by using different random combinations of words for different subjects. We
have a large stock of such words including COVADRA, SARICIK, LOKANTA, RAJECKI,
NANSOMA, etc.)
When finished with presentations we might say that the habit strength of IKTITAF
to AFWORBU in this situation was about 3 to 1. To test this notion we can place
the subject in an ambiguous situations, demand a response, and observe what
response the subject gives. One such ambiguous situation is known as the
"pseudo-recognition task".
We now tell the subject that we will again flash some words on the TV screen, but
for a shorter time. We will flash a word and the subject is to identify it and
write it down. If he's not sure of the word he is to guess. When the words a re
flashed on the screen they are, in fact, unintelligible, because the are not
words but blurs. We flash 20 blurs and insist that the subject make a response
even if he cannot read them. The only thing he can use as a basis for his
response are the habits or habit strengths built in during the original
presentations. If the strengths differ, we should see differences in the
proportion of responses that are chosen from one or the other of the words the
subject saw earlier.
Continue the experiment using the motor task.
Continue the experiment using the memory task.
Return to the description of the second stage of the social facilitation expersim.
Return to the expersim index.
Comments to: Gary.McClelland@Colorado.EDU

Revised: 22 August 2001
File: expersim/socialchoice.html
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