• Object-Focus:
  • autobytel.com (Car site organized by brands)

  • panasonic.com (Phone page makes the buyer guess the features)

  • cdw.com (Computers by brands)

  • shopper.com (cell phone service plans for Denver; cf Point.com below)

• Variable-Focus:
  • Elimination By Aspects:
    • PCConnection.com (Page for selecting a PC notebook computer)

    • Point.com (state-of-the-art decision aid; this one is for cell phones and services)

  • Weighted Attributes:
    • BikeFinder (AOL's Personalogic)

    • Personalogic.com (list of decision guides)

    • PC Scoreboard (sliders to determine relative weighting)

    • Frictionless.comBeta version of sophisticated weighted averaging algorithm with visual feedback on the source of each item's scores.
• Expert System?:
  • airborne.net BikeWizard

  • amazon.com (book recommendations based on observed behavior)

Decision Making Experiments on the Web

• "Classic" J/DM Experiments (Birnbaum's Decision-Making Web Experiments)

• Judgment Analysis (Need password from Tom Stewart)

• Barbara Fasolo & Gary McClelland choice studies:
  • 'slides' (presentation site with links to experiments)

  • Information Display Board (sample study to try)

Traces Visitors Leave on the Web

• FCQ Log Analysis (sample log analysis for visits to FCQ database at Colorado)

• mcclella log file (visits to psych.colorado.edu/~mcclella 1-20 Feb 1999)

This page available at
http://samiam.colorado.edu/~mcclella/brunswik/webjdm.html

Comments to gary.mcclelland@colorado.edu